Modern political campaigns face an increasingly complex challenge: maximizing research effectiveness while managing limited budgets and tight timelines. Nesbitt & Parrinello’s modular research approach solves this challenge by allowing campaigns to invest precisely in the intelligence that matters most for their specific race dynamics, candidate backgrounds, and strategic objectives.

Our modular system has proven valuable across diverse campaign contexts, from congressional primaries to gubernatorial races to mayoral contests. The approach works because different candidates require different types of scrutiny to deliver a strategic advantage.

Building The Foundation With The Core Book

Every successful research program begins with our Core Book, which provides the fundamental intelligence needed for defensive preparation and opposition research. This detailed personal background analysis, media coverage review, and financial disclosure examination ensures campaigns have visibility into their and their opponents’ vulnerabilities and strengths.

Leveraging Legislative History & Key Votes To Flip A Tough Primary Race

In California’s 31st Congressional District, our Legislative History & Key Votes research transformed Gil Cisneros’s primary campaign from a 12-point deficit to victory. By focusing specifically on opponent Susan Rubio’s legislative voting record and its correlation with special interest contributions, we uncovered the precise vulnerability that mattered: a pattern of accepting pharmaceutical, oil, and private prison money followed by votes that benefited those industries. The campaign used this research to produce award-winning mail and TV ads that flipped the race — Cisneros surged from 6% to 27% in polling and won with 23.6% while Rubio finished fourth at 15.8%.

Exposing Patterns of Corruption With Executive Office History & Performance

In Atlanta’s mayoral race, our Executive Office History & Performance review proved essential when Felicia Moore faced frontrunner Kasim Reed. We focused precisely on Reed’s executive decision-making patterns during his previous mayoral tenure. The analysis documented systematic corruption, pay-to-play relationships, and self-dealing that contradicted his campaign narrative. Armed with this targeted executive research, the Moore campaign eliminated Reed from the top-two primary entirely, with Moore advancing in first place.

Winning For Progressive Prosecutors With Judicial & Prosecutorial Experience Research

Our Judicial & Prosecutorial Experience research has proven essential for progressive candidates seeking to transform criminal justice systems nationwide. This targeted research approach helped elect groundbreaking district attorneys and commonwealth’s attorneys across multiple states, creating what the Washington Post called an “unprecedented” “sea change” in prosecutorial leadership. By focusing precisely on candidates’ prosecutorial philosophy, reform credentials, and vision for criminal justice transformation, we provided the research foundation that distinguished progressive candidates from traditional law-and-order opponents.

Building Strategic Preparation Against National Headwinds With Professional Background Coverage

Our client’s victory in a Red to Blue Congressional race demonstrates how our Professional Background research enables candidates to prepare for attacks while highlighting strengths. Despite Democrats losing nationally, our detailed analysis of our client’s business background and legal career provided the foundation for proactive messaging strategies. The self-research approach allowed the campaign to address potential vulnerabilities confidently while emphasizing qualifications that resonated with the electorate.

Uncovering High-Stakes Conflicts Of Interest With Financial Analysis

Our work exposing Ohio Governor Mike DeWine’s financial conflicts showcases how Financial Analysis can reveal corruption at the highest levels. By focusing specifically on DeWine’s investment portfolio and its intersection with state business, we documented over $491K in earnings from companies receiving state contracts, including his Intel shareholdings during a $20 billion state deal. This targeted financial research provides campaign-changing intelligence without the expense of broad-spectrum opposition research.

The Strategic Advantage

The modular approach delivers three critical advantages: Precision targeting allows campaigns to focus resources on the most strategically valuable research areas rather than paying for analysis they don’t need. Cost effectiveness enables campaigns to maximize their research investment by selecting only the modules that match their opponent’s background. Speed and agility allows campaigns to add modules as races evolve, opponents emerge, or new strategic needs arise.

Whether facing a corrupt executive, a special-interest-influenced legislator, or preparing for attacks on professional background, campaigns can now invest in exactly the research intelligence that will determine their success.