When Atlanta City Council President Felicia Moore faced a crowded Democratic primary against former Mayor Kasim Reed—who entered as the polling frontrunner—our Executive Office History & Performance research proved decisive in transforming the race dynamics. This case study demonstrates how targeted executive research can expose patterns of corruption and self-dealing that fundamentally alter voter perceptions.

Our comprehensive 10-year analysis of Reed’s mayoral tenure documented a systematic pattern of ethics violations, corruption, and self-dealing that contradicted his campaign narrative of effective leadership. The research methodology included detailed examination of city budgets, court records, contracts, and news reports, tracing a narrative of consistent self-dealing and misconduct in Reed’s administration. The research also exposed Reed’s poor record on public safety during his previous tenure.

Armed with this comprehensive intelligence on Reed’s ethics violations and executive failures, Moore’s campaign dismantled his frontrunner status. Moore advanced from the primary in first place, eliminating Reed entirely—a complete transformation of the race dynamics.

This success showcases how our Executive Office module allows campaigns to invest precisely in the most impactful research for races against incumbent or former executives. By focusing specifically on executive decision-making patterns, budget management, and potential conflicts of interest, the module provides exactly the targeted intelligence needed to expose executive corruption and self-dealing.