Opposition Research Beats Money in The Florida U.S. Senate Primary



Research Beats Money in The Florida Democratic Senate Primary

In 2010, Nesbitt Research worked with Kendrick Meek to defeat billionaire Jeff Greene by 26 points, despite being outspent five to one.

Nesbitt Research examined Greene’s status as one of the first people to invest in Credit Default Swaps, revealing that Greene specifically bet against mortgages in Florida and California. We examined Greene’s vast real estate empire in Southern California, uncovering court records loaded with code violations, liens and lawsuits accusing him of everything from slander to fraud. In what may have been the beginning of the end of Greene’s credibility, we delved deep into the Russian language internet to uncover a series of pictures in which an unnamed Greene was pictured with troubled starlet Lindsay Lohan. Pictures showed Lohan on Greene’s yacht. This story quickly went to over 200,000 views as news outlets who do not cover politics picked it up, which led to more coverage of Greene’s party-fueled trips to Cuba and of his month long cruise with best-man Mike Tyson.

See our work in action

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