When Atlanta Mayor Keisha Lance Bottoms announced she wouldn’t seek reelection, Atlanta City Council President Felicia Moore faced a crowded Democratic primary led by former Mayor Kasim Reed, who entered as the polling frontrunner. Moore’s campaign engaged Nesbitt & Parrinello for comprehensive research strategy.
Our dual approach proved decisive: thorough self-research prepared Moore’s team for any attack while strategic opposition research exposed Reed’s corruption vulnerabilities. Armed with detailed intelligence on Reed’s ethics violations and poor record on public safety during his previous tenure, Moore’s campaign dismantled his frontrunner status. She advanced from the primary in first place, eliminating Reed entirely in a complete transformation of the race.