Designing The Anti-Trump Research & Rapid Response Operation

In 2017, the Need to Impeach campaign engaged Nesbitt & Parrinello to design their research team strategy, operating model and rapid response war room. During the one year, $120 million dollar project, we designed the staffing model for an 8-person research team and compiled the research foundation for the Need to Impeach campaign that resulted in 7 million people signing up in support of the campaign to impeach the president. Allen Nesbitt served as the research director for the campaign for the critical launch period of the effort.