In 2008, Nesbitt Research helped Chris Koster’s team win both a heated three-way Democratic primary and a tight general election for Missouri Attorney General. Koster was a sitting state Senator at the time, and we detailed his legislative record and analyzed his personal financial records, travel records and pay and perks. We examined Koster’s record as a county prosecutor, examining court records and local news sources to paint a full picture of his
successes and failures.
Koster’s team relied heavily on Nesbitt Research for rapid response and earned media, using our analysis of campaign finance records to counter opponents who attacked Koster on the issue. Koster’s team also tapped Nesbitt Research to detail the records of his two primary opponents, one of whom, our research revealed, had taken money from a tobacco store with a history of selling to kids, while voting against anti-smoking measures. This information, combined with Koster’s strong record on crime, gave his team the information it needed to win.
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